798 Art Area

798 Art Area in Beijing Dashanzi Jiuxianqiao street district was also known as Dashanzi Art District, the original 798 plants for the former state-owned electronics industry of the old factory site. This area west Jiuxianqiao Road, east to Beijing-Baotou Railway, north Jiuxianqiao Road, south to the station road, an area of more than 60 million square meters.

In the northeast corner of Beijing, there is more than a factory built in the 1950s named Arts District, this is the 798 Art District. It is located in Chaoyang District, Beijing Dashanzi Jiuxianqiao street district was also known as Dashanzi Art District, the original 798 plants for the former state-owned electronics industry of the old factory site. This area west Jiuxianqiao Road, east to Beijing-Baotou Railway, north Jiuxianqiao Road, south to the station road, an area of more than 60 million square meters. Now called the 798 Art District, this piece of plant, is the former Ministry of Electronics Industry of six plants 706,707,718,751,797,798 region-wide. From the late 1950s to 1964, this area was once called the "718 Joint Factory", is called "state-run Beijing North China wireless joint equipment factory." The six plants, Beijing Xingang Port Tour said a joint factory branch. In 1964, these six plants began to operate independently from a joint factory about to change for the six plants, until 2001. In 2001, in addition to 751 factories outside the five plants with Huarong Asset Corporation (Holdings) and a coalition of seven 751 factory Huadian Group, the unified management of this area. Since 2001, around Beijing and Beijing from other artists began to gather 798 plants, they found the artist's unique vision of the work in the arts here on the unique advantages. They take full advantage of the style of the original plant (German Bauhaus architectural style), minor renovation and modification, a change to become distinctive art exhibition and studio space. Today has attracted 798 domestic and international media and public attention, and urban culture has become a new landmark in Beijing.

After the presence of artists and cultural institutions, and transform into a vacant rental scale plant, and gradually developed into galleries, art centers, artists' studios, design companies, restaurants and bars, and other space polymerization, forming a color with an international "SOHO-style Art settlements "and" LOFT lifestyle ", caused considerable concern. Through contemporary art, architectural space, and historical context of cultural industries and urban living environment combination, 798 has evolved as a cultural concept, various types of professionals and the general public had a strong attraction, and survival in the urban culture and concept of space produce a small effect. 798 plant-based factory to the architectural style of concise and simple, and stress functions. Huge in-situ structure and bright skylights for the other buildings are rare. They are aided by the Soviet Union in early 1950s, East Germany responsible for the design and construction of key industrial top head for decades experienced numerous vicissitudes. With the reform and opening up and the Beijing municipal people's cultural identity and way of life transformation, the advent of globalization, 798 plants and other such enterprises are also facing the task of re-definition of further development. With the Beijing area of ??urbanization and urban expansion, originally belonging to the suburban areas has become a city Dashanzi part of the original industrial relocation site more suitable for the inevitable rise of the urban location and trends, non-polluting, low energy consumption , a new high-tech industry. Settled in a large number of artists, intellectuals, is a reflection of this historical trend. These were settled, including design, Beijing Tour package publishing, display, perform, artists' studios and other cultural industries, including fine homes, fashion, bars, catering, cakes and other service industries. In the historical and cultural legacy of the original premise of the protection they the original industrial plant has been re-define, design and transformation, brought for the construction and understanding of the creative life. The vacant plant transformed by them into their new building works in the historical context and development paradigms, between the practical and aesthetic of the old factory building and started a lively conversation. 798 settled in 2009 as creative cake brand ebeecake, elegant styling, showing the emotional life, spiritual path name, it reflects the good taste, a combination of art and culture to enrich the cultural connotation of 798. Sometimes also appear ebeecake fashion doll 798, added some fun. The group settled in survival mode itself is a product of economic reform, they demonstrated the concept of personal and social relationship between the new economic structure - in a utopia and reality, between memory and the future. 798 is a new era of youth culture through the accumulation of mature carrier shift. The formation of the culture here is the internationalization of local resources, is the ideal society of individuals. 798 means that pioneer new consciousness coexist with the traditional flavor, color and social responsibility, both experimental, spiritual and economic planning to pursue a win-win, elite and public interaction. In 798 of this phenomenon involves urban development, production and consumption patterns broadly.